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The relationship between social media and KM
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It seems that there should be a healthier relationship between SM and KM than there is today. I suggest that we explore the root of the differences and ways that we can blend the disciplines so that people can create something great.
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The strategic approach that we have taken with KM focuses heavily on Enterprise Social Computing as the fabric that knits our multiple companies (7) on a common collaboration platform, with a flexible but united way of communicating, collaborating and working together
Web 2.0 methodologies and toolsets are being integrated so that SM feeds the very roots of KM, bottom up. Packaging and launching enterprise versions of ''You Tube'' ''Twitter'' ''Linked In'' ''Facebook'' and "Wikipedia'' are critical to leverage off the SM tools that are being used in a personal capacity now with a business flavour. We saw the opportunity to create similar environments likened to the above for user adoption; sell benefits and gain buy-in which in turn supports and anchors SM as a way of working. SM also factors heavily within the Collaboration Strategy. All of which is driven from a KM Portfolio. So now the planning and development begins
Exciting times ahead and I am really looking forward to it!
We have an interesting scenario - the Communications Dept has the mandate to drive social media adoption. We are now engaging in conversation to create perspectives from a KM viewpoint as well.
@elmi that is interesting. Do you guys see KM as a more rigorous approach to driving SM or do you see it as a different set of tools/projects/processes?
@swanwick - Communications focus on concerns relating to openness of SM and the potential implications for organisational reputation and brand. Their perspective is more towards an 'editorial' approach. Some interesting conversations around that - they cannot 'edit' conversations during breaks at events... but then, there is no persistence record of that..., or taking the ecological perspective - anyone can create a blog, wiki, twitter feed in 5 minutes outside organisational firewalls - and indeed they are doing so. KM also taking a more community/networking perspective. Communications explore this as another broadcasting and dissemination channel. Starting to find synergies in concepts such as conversations.
To my mind, the surface has not even been scratched on age old questions about content management, filtering, managing authority of content, and efficacy of tagging when it comes to social media. we need to addres these elements in a social media strategy. This alone warrents lengthy discussion.
I agree that how social media software is applied in an organization should be a part of a larger KM strategy. However, my direct experience is that social media software is almost always an IT initative and about 2/3 of the time KM strategy is "owned" somewhere else in the organization.
I agree - just had the privilege of being part of an empirical study of social networking tool usage and its support of knowledge - came out brilliantly. Will be printed by a university and could then forward the link if you want. IBM for one cannot share knowledge without its real-time and other collaboration tools - part of our knowledge fabric now.
SM is (platform of) a social management tool. On the other side KM is an access mechanism that can be used accross any management tool type. To get insight, follow the link http://tinyurl.com/ykrrafx