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How do you market KM in organisations?
Related Chat Event:
It would be interesting to hear how organisations have branded and marketed their KM interventions into the company. Is this a budget item, what crazy ideas people have tried out, how to do it on a shoestring?
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Hello KMers. Would like to moderate this topic in the March 2nd event. Who can update this site to get the topic on the schedule?
How do we measure the value of KM? Part of the marketing of KM is promoting the value of the KM strategies within a certain business process. And once we've identified the value, how do we get the buy-in of, say, Finance to recognize the value of KM as a measurement senior executives should be looking at? I think if we can do these things, we can get buy-in, budget and a sort of brand reputation through value.