How do you market KM in organisations?

It would be interesting to hear how organisations have branded and marketed their KM interventions into the company. Is this a budget item, what crazy ideas people have tried out, how to do it on a shoestring?

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Topic for March 2 TweetChat

Hello KMers. Would like to moderate this topic in the March 2nd event. Who can update this site to get the topic on the schedule?

KM: The proof's in the pudding

How do we measure the value of KM? Part of the marketing of KM is promoting the value of the KM strategies within a certain business process. And once we've identified the value, how do we get the buy-in of, say, Finance to recognize the value of KM as a measurement senior executives should be looking at? I think if we can do these things, we can get buy-in, budget and a sort of brand reputation through value.