Transcript - Turning Conversations into Content

4:02 pm JohnReaves: Intros: John Reaves consulting in innovation, content management, and product/service/program design (for-profit & non-profit) #kmers
4:03 pm knowledgetank: Lem Lasher Keynote: The C Perspective http://bit.ly/9tnMoN #KM #KMers
4:06 pm kcbower: Kate Bower, grad student @ Northwestern studying KM & change mgmt. Writing thesis on PKM, 1st gig consulting on KM this summer. #KMers
4:06 pm JohnReaves: Hi, Kate ... welcome! #kmers
4:07 pm jeffhester: Good day, everyone. Jeff Hester with Fluor's enterprise KM team in SoCal. #KMers
4:07 pm kcbower: Hello all! Apologizing in advance for excess of tweets in next hour - in #KMers chat. You can join in here: http://www.kmers.org/chat
4:07 pm JohnReaves: Hi Jeff, thanks for joining :) #kmers
4:08 pm knowledgetank: Enterprise 2.0 Black Belt Workshop - Afternoon Part One - Enterprise 2.0 Conference Notes http://bit.ly/9ms1hy #KM #KMers
4:08 pm kcbower: @JohnReaves Thanks, John! #KMers
4:10 pm JohnReaves: Not sure how many are joining, should we jump in and let them catch up? #kmers
4:11 pm kcbower: @JohnReaves Sounds good to me. #KMers
4:12 pm JohnReaves: This topic is to some extent a deeper dive into the SM vs. KM discussion #kmers
4:12 pm tshort9: I'm here - waiting to see what happens. Hello, all. #KMers
4:12 pm kcbower: @JohnReaves SM? #KMers
4:13 pm JohnReaves: Thinking of social media as a series of extended networked conversations, what is the long-term value of a short-term interaction? #kmers
4:14 pm ithorpe: Ian Thorpe, working on KM and social media in UNICEF working on other stuff so probably only lurking today #KMers
4:14 pm kcbower: @kcbower Ah - nevermind. #KMers
4:14 pm JohnReaves: And what role do concepts like content or narrative play in that value? #kmers
4:15 pm katrinapugh: Apologizing in advance for excess of tweets in next hour - in #KMers chat. You can join in here: http://www.kmers.org/chat #KMers
4:15 pm JohnReaves: Hi Ian and @tshort9, welcome ... #kmers
4:15 pm tshort9: indeed. did you see the bit about how the US Army is using SM in field ops? http://nyti.ms/a8fTSP #KMers
4:15 pm pekadad: @JohnReaves Hi John. Lee Romero from Deloitte in Detroit here. #KMers
4:15 pm kcbower: Think short-term interaction offer opportunities to make meaning out of information - creation of knowl. Key is in capture. #KMers
4:16 pm JohnReaves: So maybe the first 2 Qs go together ... #kmers
4:16 pm pekadad: @JohnReaves The 1st thing I thought of on seeing the topic for today was its relationship to data retention in the enterprise. #KMers
4:16 pm katrinapugh: Knowledge Jam can set the tone (and topic) for social media, and the practices (facilitation, conversation, translation) can be in SM #KMers
4:16 pm tshort9: not sure capture has much value to those who were not involved. ever try to read through one of these transcripts?? #KMers
4:17 pm jeffhester: In our knowledge community discussion forums, we have ~30-50k discussions in a year, but they are read >500k times (reuse/value) #KMers
4:17 pm pekadad: @JohnReaves Meaning, if your infrastructure has an imposed lifecycle on UGC, how do you capture knowledge from (say) discussions? #KMers
4:17 pm JohnReaves: Recently I've been obsessed (my playwriting background) with the concept of order ... in content and conversation. #kmers
4:18 pm kcbower: @JohnReaves Yes, and to your earlier question, I think both content & narrative play important role. Studies show narrative... #KMers
4:18 pm jeffhester: "Long term" is relative, and depends on context and medium. #KMers
4:18 pm tshort9: re q2: content=information; knowledge=contexts, experience, constructs of mind. one is static, easy to move; other is alive,sticky #KMers
4:18 pm pekadad: @jeffhester In your discussion forums, does anyone monitor for useful knowledge 'nuggets' and publish through a more permanent means? #KMers
4:18 pm kcbower: @JohnReaves ...structure more likely to make info stick (but no resources handy to link you to!) #KMers
4:19 pm JohnReaves: @pekadad A series of tweets might not be useful without order and context. #kmers
4:19 pm ithorpe: @jeffhester wow, 30-50K, interaction envy! #KMers
4:19 pm katrinapugh: At Intel, we published all of the Knowledge Jams as "Knowledge Nuggets," in addition to brokering #KMers
4:19 pm jeffhester: @pekadad sometimes, but tend to be exceptions. #KMers
4:19 pm kcbower: Agreed!RT@tshort9: not sure capture has much value to those who were not involved. ever try to read through one of these transcripts? #KMers
4:20 pm pekadad: @JohnReaves Agreed. How to harvest (in a manageable way), though? #KMers
4:20 pm jeffhester: @JohnReaves Q2: I would say knowledge is content, but with wrapped in context (how, when, why to apply...etc.) #KMers
4:20 pm JohnReaves: Agreed also!RT@tshort9: ever try to read through one of these transcripts? #kmers
4:20 pm katrinapugh: Brokers are the critical factor; they translate into the relevant form (e.g., training, project plan, product strategy) #KMers
4:20 pm ithorpe: We're experimenting with "e-discussion" summaries to capture main ponits of interaction (and s'times stimulate new discussion) #KMers
4:21 pm curtisaconley: @pekadad RE: Mining conversations for useful nuggets. Had this role at a previous firm - helpful content was added to a wiki #kmers
4:21 pm JohnReaves: @jeffhester Right, and where is it harvested? In SM tools or KM tools? Do either have good contextualizing / ordering features? #kmers
4:21 pm jeffhester: @pekadad as for mining discussions for nuggets, there are moderators and knowledge managers who are expected to do this #KMers
4:21 pm JohnReaves: @curtisaconley So wiki was ordering tool? #kmers
4:22 pm JohnReaves: @jeffhester Is it just mining for nuggets, or building sequences and narratives? #kmers
4:22 pm ithorpe: But I can't imagine us producing summaries of 30-50K discussions per year. #KMers
4:23 pm jeffhester: @JohnReaves I believe the lines between SM and KM tools are largely imagined. They are (or should be) the same. #KMers
4:23 pm JohnReaves: @ithorpe Can you describe ""e-discussion" summaries" ? #kmers
4:23 pm curtisaconley: @JohnReaves Yes-wiki was used by CoPs to organize content around topics. Members pulled content from forums, email exchanges, etc #kmers
4:23 pm JohnReaves: @jeffhester But are they that close at this point? :) #kmers
4:24 pm jeffhester: RT @ithorpe: Were experimenting with "e-discussion" summaries to capture main points of interaction (and stimulate new discussion) #KMers
4:24 pm ithorpe: @JohnReaves someone usumoderator orders and summarizes main points of a discussion adding references to existing K as appropriate #KMers
4:24 pm tshort9: @jeffhester lines bet km/sm - disagree. of course, then we open up "what is KM" can o' worms #KMers
4:25 pm kcbower: But what about conversations happening offline? Or is that beyond the scope of this discussion? #KMers
4:26 pm JohnReaves: @kcbower Doesn't have to be. #kmers
4:26 pm jeffhester: @ithorpe we are not looking at creating summaries, but providing tools to analyze and distill discussions. Ongoing investigation. #KMers
4:27 pm JohnReaves: @jeffhester providing tools to analyze and distill discussions < providing them to different subject area groups? #kmers
4:27 pm rsamii: Roxy from IFAD. @jeffhester re moderators what is the experience with having the topic owner as moderator as opposed to K managers #KMers
4:27 pm kcbower: @JohnReaves Asked b/c can see mining tools, dedicated role useful in aiding online convos, but need process for offline. #KMers
4:27 pm rsamii: RT @jeffhester: @JohnReaves Q2: I would say knowledge is content, but with wrapped in context (how, when, why to apply...etc.) #KMers
4:28 pm dc2fla: Following two great discussions related in more ways than one #kmers #sm64
4:28 pm jeffhester: @JohnReaves @tshort9 IMO the definition of SM v. KM depends on perspective, but concede that KM adds rigor (hence "management"). #KMers
4:28 pm ithorpe: @jeffhester do you mean automated tools, or techniques that people can use to understand the meaning in discussions? #KMers
4:28 pm kcbower: @JohnReaves Comes back to overall KM procedures, tho, or PKM. #KMers
4:28 pm pekadad: To share - I wrote http://bit.ly/dx9HVU (look in 'Knowledge Capture' sect) as a desc of how a comm I'm a mbr of captures knowledge #KMers
4:29 pm JohnReaves: @rsamii Yes, capture process needed for offline, particularly (in my experience) with certain groups (e.g. busy people in field) #kmers
4:29 pm JohnReaves: @pekadad Great, thanks! #kmers
4:29 pm curtisaconley: @kcbower Can't get all offline convos, but having someone capture salient points of lunch & learns, presentations, etc can be helpful #kmers
4:30 pm JohnReaves: @kcbower Yes, relationship with PKM is very interesting ... narratives and context are often personal :) #kmers
4:30 pm jeffhester: @rsamii ideally, moderators should someone besides a knowledge manager, but that's a different discussion (distributed authority) #KMers
4:30 pm tshort9: capture may be an interesting challenge, from tech persp; but reuse is where it's at for businesses. Nontrivial. #KMers
4:30 pm dc2fla: RT @JohnReaves: @rsamii Yes, capture process needed for offline, partic. (in my exprnce) w/certain groups (e.g. busy people in field) #kmers
4:30 pm kcbower: @curtisaconley Is this done at your org and then moved to the wiki (I think it was you that mentioned this happening at org)? #KMers
4:31 pm rsamii: @curtisaconley have you tried socialmedia to capture the salient points? #kmers
4:31 pm jeffhester: @kcbower There is a lot of knowledge capture for offline conversations, usually depending on scale and potential impact #KMers
4:31 pm JohnReaves: @rsamii Yes, that's the gist of the discussion, using social media as part of a content / knowledge capture process #kmers
4:32 pm JohnReaves: @dc2fla Hi Diane! #kmers
4:32 pm KimScriven: .@ithorpe: here's an example of an "e-discussion" with a summary from ALNAP just today (our 1st!) http://bit.ly/aJAhaG #KMers
4:32 pm jeffhester: RT @curtisaconley: @kcbower Cant get all offline convos, but having someone capture salient points of presentations can be helpful #KMers
4:33 pm JohnReaves: Are there any tools generally that seem to stand out in terms of translating conversation > content > knowledge? Wiki was mentioned. #kmers
4:34 pm kcbower: @jeffhester Have of course seen this, but my experience has been in poor knowl sharing orgs who fail to capture well for use later. #KMers
4:34 pm curtisaconley: @kcbower At a prev org convos (on/offline) usually had person tasked w "getting the good stuff" into wiki, heavily used as a resource #kmers
4:35 pm curtisaconley: @rsamii Have used wiki's, but haven't used any of the fancier tools out there that some vendors are pushing... :) #kmers
4:35 pm ithorpe: @tshort9 interesting whether "capture" is necessary for reuse. (Are we capturing content or knowloege for where it is, who has it) #KMers
4:36 pm kcbower: @curtisaconley Have these indivs rec'd training to ID the "good stuff" - or at own discretion? #KMers
4:36 pm jeffhester: @kcbower Engagement is all over the map. That's where cultural transformation comes in. #KMers
4:37 pm kcbower: @jeffhester Still working my way into a position where I can enable that! :) #KMers
4:38 pm JohnReaves: @ithorpe "capture" is necessary for reuse > that's been the assumption, it would be interesting to question it! #kmers
4:39 pm rsamii: @kcbower good stuff is relative. Smthg good for me may not be so 4 someone else. socialmedia is good b/c allows multiple views #KMers
4:39 pm tshort9: RT @ithorpe: @tshort9 >interesting whether "capture" is necessary for reuse.< good Q. Also: does it result in much reuse? #KMers
4:39 pm pekadad: @ithorpe I don't think capture is necessary, but it does make knowledge potentially more discoverable / digestible #KMers
4:39 pm jeffhester: RT @JohnReaves: @ithorpe "capture" is necessary for reuse > thats been the assumption, it would be interesting to question it! / I do #KMers
4:40 pm ithorpe: RT @pekadad: @ithorpe I dont think capture is necessary, but it does make knowledge potentially more discoverable / digestible #KMers
4:40 pm JohnReaves: @jeffhester How do you reuse without capture? Social (non-digital) processes? #kmers
4:40 pm curtisaconley: @kcbower At their own discretion - worked reasonably well since they're experts in the field #kmers
4:40 pm jeffhester: Capture is not necessary for reuse (our discussion forums are a great example). #KMers
4:41 pm jeffhester: Many people discover discussions, answers and indeed knowledge via conversations they were not involved in. #KMers
4:41 pm kcbower: @curtisaconley Do you think training would have been necessary if they weren't experts in shared field? #KMers
4:41 pm ithorpe: Wondering if what you capture is sometimes the relationship or "person who knows" rather than the actual "content" #KMers
4:41 pm CDN: "Capture" is not a requirement for reuse, though it may help; "Discovery" or "Sharing" are required for reuse! #KMers
4:41 pm tshort9: RT @JohnReaves: @jeffhester How do you reuse without capture? Social (non-digital) processes? Mentoring/OJT, for ex. #KMers
4:42 pm curtisaconley: @pekadad Digestible is key. How many people listen to recorded presentations vs. number that would read takeaways from blog summary? #kmers
4:42 pm JohnReaves: @jeffhester Discussion forums (online?) are not capture? #kmers
4:42 pm tshort9: on capture or not - think about animals. No capture there. Lots of reuse. #KMers
4:42 pm jeffhester: Other discussions (such as the KMers chat transcripts) require added context to make sense of it. #KMers
4:43 pm ithorpe: Also wondering if the take away from a discussion is often not the actual content but the inspiration/ideation it provides #KMers
4:43 pm jeffhester: @JohnReaves Yes, you could say an online discussion is a form of capture. It's an informal exchange of knowledge. #KMers
4:43 pm pekadad: @JohnReaves They can be, but how does a user find the right discussion? #KMers
4:44 pm pekadad: @JohnReaves Assuming they find discussion via search, how much of a (potentially) lengthy thread do we force them to read thru? #KMers
4:44 pm ekreeger: RT @cdn "Capture" is not a requirement for reuse, though it may help; "Discovery" or "Sharing" are required for reuse! #KMers
4:44 pm kcbower: @curtisaconley Good to know. Thx for answering questions - gives me food for thought. #KMers
4:45 pm ithorpe: But even better if could write it down? ;-) RT @tshort9 on capture or not - think about animals. No capture there. Lots of reuse #KMers
4:45 pm tshort9: conversations=data. summary of convo=information. right use of summary=knowledge #KMers
4:46 pm ithorpe: RT @CDN: "Capture" is not a requirement for reuse, though it may help; "Discovery" or "Sharing" are required for reuse! #KMers
4:46 pm JohnReaves: @pekadad Agreed; thus the quest from some way to select and order, via human judgement or algorithm. #kmers
4:46 pm JohnReaves: @tshort9 Is content the same or different? #kmers
4:46 pm kcbower: RT @tshort9: conversations=data. summary of convo=information. right use of summary=knowledge #KMers
4:47 pm JohnReaves: @tshort9 Trying to find a place for content in this equation, IMO content is more than just data / information. #kmers
4:47 pm ithorpe: @tshort9 but if that's true can skip from data to knowledge without the information step #KMers
4:48 pm tshort9: @JohnReaves how is content different from Info? A book? A whitepaper? A patent? A procedure guide? #KMers
4:48 pm JohnReaves: @tshort9 As a result, interested in the difference between content management and knowledge management (systems, tools, concepts) #kmers
4:49 pm tshort9: RT @ithorpe: but if thats true can skip from data to knowledge without the information step<< you don't need info or data for k #KMers
4:49 pm stangarfield: In Boston with Mike Koffman, Mary Abraham, & Matt Moore - conversations which can be searched are a form of capture (group tweet) #KMers
4:49 pm tshort9: Where is the data or info in the expertise of Phil Mickelson's golf swing? #KMers
4:51 pm kcbower: Or tagged. RT @stangarfield: - conversations which can be searched are a form of capture (group tweet) #KMers
4:51 pm JohnReaves: @tshort9 A project narrative? A user scenario? "War and Peace"? Hypertextual novels? #kmers
4:51 pm tshort9: Golf swing knowledge = can't write it down and reliably transfer it. No real useful data can be recorded that will help me hit 300yd. #KMers
4:51 pm pekadad: @stangarfield I would add that it's conversations that can be *usefully* searched. #KMers
4:52 pm tshort9: RT @JohnReaves: A project narrative? A user scenario? "War and Peace"? Hypertextual novels?< Coke bottle in the jungle to some. #KMers
4:52 pm kcbower: @JohnReaves Maybe difference is explicit vs. implicit - defining explicit as data? #KMers
4:53 pm stangarfield: @pekadad Indeed, non-useful search is useless. #KMers
4:53 pm JohnReaves: @kcbower Wondering if PKM area might be where next generation of "context adding" and "narrative re-ordering" tools come from #kmers
4:54 pm tshort9: explicit=content, data, information, artifacts. tacit=only what is and always will be between the ears (the way I use it). #KMers
4:54 pm JohnReaves: @tshort9: Coke bottle in the jungle to some. < :) great reference! #kmers
4:57 pm JohnReaves: Is it useful to define that space between conversation (SM) and knowledge (KM) as a separate process with its own (?M) designation? #kmers
4:59 pm tshort9: RT @JohnReaves: Is it useful to define that space between conversation (SM) & KM as a separate process designation?<< CM? #KMers
4:59 pm kcbower: @JohnReaves That's a great thought. Best so far may be private blogs, but not comprehensive enough for me. #KMers
5:01 pm JohnReaves: @tshort9 CM = Conversation Management or Context Management or Content Management? #kmers
5:02 pm JohnReaves: @kcbower I'm thinking some kind of personal tagging + aggregating + blogging #kmers
5:02 pm tshort9: @JohnReaves I was thinking *content* mgmt. already exists as discipline; and really goals and methods are same or similar, I think. #KMers
5:02 pm knowledgetank: Gentry Underwood Keynote:Innovation Through E2.0 http://bit.ly/brnoK7 #KM #KMers
5:04 pm tshort9: convo tx are just content-in the form of data. not much use w/o synthesis--> information. then useful, but only if found, and reused. #KMers
5:04 pm JohnReaves: @tshort9 Okay, I agree! So back to Q1/Q2 content can be seen as an intermediate result in process from conversation to knowledge. #kmers
5:05 pm kcbower: @JohnReaves I think aggregating might be the key, there. Something more effective than a tag cloud. #KMers
5:06 pm stangarfield: @elsua I'm up for it #KMers
5:06 pm JohnReaves: @kcbower Yes, definitely. I'm very interested in this area, does this relate to your PKM thesis? #kmers
5:07 pm kcbower: @JohnReaves Not directly. Focused on self-management/regulation component, which is hinted at it in lit but unexplored in detail. #KMers
5:08 pm tshort9: @JohnReaves >So Q1/Q2: content can be seen as an intermediate result in process from conversation to knowledge.< not 4 participants. #KMers
5:08 pm kcbower: @JohnReaves *at in lit* whoops! #KMers
5:08 pm JohnReaves: @kcbower Interesting, more self-management ... #kmers
5:09 pm kcbower: @JohnReaves Wondering if there's a correlation btwn strong behavioral self-reg & ability to effectively practice PKM. #KMers
5:10 pm JohnReaves: @tshort9 Perhaps participants make their own (internal) content? (summaries, narrative, memories) from conversations? #kmers
5:10 pm JohnReaves: @kcbower Yes, definitely (unstudied opinion!) #kmers
5:10 pm JohnReaves: Unfortunately, I've got to run soon, any wrap-up thoughts or questions? #kmers
5:11 pm kcbower: @JohnReaves Will let you know what research shows! Thanks for moderating today! #KMers
5:11 pm JohnReaves: Thanks, everybody! Good discussion, lots of nice loose ends :) #kmers