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Transcript - Crowdsourcing Ideas
Chat Event:
Date & time:
Tuesday, May 18, 2010 - 17:00 - 18:00 UTC
Transcript:
| 4:01 pm | swanwick: | [moderator} what a great lead-in to our discussion of "Crowdsourcing Ideas". Thx @mneff for the play by play from #SIKM #KMers |
| 4:02 pm | swanwick: | {moderator} Welcome newbies and regulars! Please say hello and something interesting that you learned about #KM recently. #KMers |
| 4:02 pm | mneff: | @swanwick Ubet. It seemed very appropo. #kmers |
| 4:03 pm | swanwick: | {moderator} we will be getting started with the discussion proper a little before 12:10 ET as the group has convened. #KMers |
| 4:04 pm | pekadad: | @swanwick Lee Romero from Deloitte in Detroit here. #KMers |
| 4:04 pm | swanwick: | Hopefully some of our awesome regular contributors like @jmcgee and @jeffhester will be joining us. #KMers |
| 4:05 pm | JoeRaimondo: | Hi, Joe from Iknow. Have been learning about Amazon's Mechanical Turk lately. It's a different cut at the crowdsorucing concept. #kmers |
| 4:05 pm | swanwick: | @bubbleideas you out there? Hoping to gain your insights since you are in the biz. #KMers |
| 4:06 pm | ChiefExecMom: | Theresa Sullivan from Bain & Company. Learned of a Boston KM group recently but haven't joined them yet #KMers |
| 4:07 pm | kcbower: | Hello all! Kate Bower, Northwestern U grad student studying KM & change mgmt. Currently developing a thesis around #PKM. #KMers |
| 4:07 pm | swanwick: | Lee, Joe, Theresa, Kate Gr8 to have you here. We'll get started in a few minutes. Starting up brings more people in every time. #KMers |
| 4:08 pm | mneff: | @kcbower Excellent Kate. Share what you can when you can. PKM a big topic for most of us. #kmers |
| 4:09 pm | kcbower: | @mneff Have tapped into J. McGee & Jack Vinson already. In lit review, starting blog this week! #KMers |
| 4:09 pm | swanwick: | {moderator} OK, here we go.....Q1: What does crowdsourcing mean to you? #KMers |
| 4:10 pm | kcbower: | @mneff Also doing my first KM consulting engagement in Chicago this summer. Any tips on assessing small org practices, while we wait? #KMers |
| 4:10 pm | bpluskowski: | Boris Pluskowski here - author of http://www.completeinnovator.com - focusing on Innovation, Collaboration, and Social Media #kmers |
| 4:11 pm | pekadad: | @swanwick Capturing the thoughts and insights of a group as a whole. That's a start to my definition; it needs to be crowdsourced. #KMers |
| 4:11 pm | kcbower: | @swanwick Knowledge collaboration on a large scale, but have yet to experience in professional environment. #KMers |
| 4:11 pm | swanwick: | I facilitated roundtable discussion at a #KM conf recently and was pretty surprised by how many are unfamiliar with #crowdsourcing #KMers |
| 4:12 pm | mneff: | @kcbower We can discuss separately. Don't want to derail the convo <grin>. #kmers |
| 4:12 pm | JoeRaimondo: | Crowdsourcing definition depends on context. Generally involves scaled collaborative efforts #kmers |
| 4:12 pm | jmcgee: | A little late getting started today - Jim McGee in Chicago - thinking about how to make KM disappear into routine work practice #KMers |
| 4:13 pm | JoeRaimondo: | I saw something today organizing crowdsoruce response to gulf oil spill. #kmers |
| 4:13 pm | stangarfield: | Q1: asking a large, public group for help rather than targeting a specific, closed set of people #KMers |
| 4:13 pm | ChiefExecMom: | Q1 Using the knowledge of many to inform a topic - a well rounded approach #Kmers |
| 4:13 pm | swanwick: | It is interesting that even crowdsourcing can be thought of differently in different contexts. #KMers |
| 4:13 pm | 4KM: | Can't fully participate this morning but will drop in as I can; great topic. Alice MacGillivray based in Victoria Canada #KMers |
| 4:13 pm | mneff: | Crowdsourcing for me is the popular term for ideation and idea management. We believe that many things can be done by many. #kmers |
| 4:13 pm | JoeRaimondo: | Also saw/contributed to NYTimes "one moment in time" photo crowdsoruce #kmers |
| 4:14 pm | jmcgee: | Q1 - crowdsourcing = methods for effectively tapping into collective K of a group #Kmers |
| 4:14 pm | kcbower: | @stangarfield Like that. "Crowdsourcing" to me has always meant, open to everyone/anyone. #KMers |
| 4:14 pm | swanwick: | Asking users for feature ideas is a very different process/experience than offering a prize for solving a tough problem. #KMers |
| 4:14 pm | JoeRaimondo: | Amazon's Mechanical Turk is a novel platform for monentizing crowdsoruced efforts #kmers |
| 4:15 pm | pekadad: | @stangarfield I would say that crowdsourcing doesn't necessitate openness, though it might benefit from it! #KMers |
| 4:15 pm | swanwick: | @mneff Do you include the management portion in sourcing? How do you use a crowd to manage? #KMers |
| 4:15 pm | bpluskowski: | Q1 Tapping into a large, usually unknown, group of people to develop or execute solutions to a particular problem. #kmers |
| 4:15 pm | JoeRaimondo: | Some have also overlapped open innovation notions with crowdsourcing. #kmers |
| 4:15 pm | mneff: | @JoeRaimondo Nice about the oil spill. Share that link if convenient later. #kmers |
| 4:16 pm | mneff: | @swanwick Wonderful question. I believe it can be done. I am not aware of any that have done it yet. #kmers |
| 4:16 pm | swanwick: | @JoeRaimondo Is that bad? Should general innovation and crowdsourcing be kept separate? #KMers |
| 4:17 pm | ChiefExecMom: | I also liked that the gov't has started crowdsourcing - I always meant to input on their KM strategy, an open item a year or so ago #KMers |
| 4:17 pm | swanwick: | @innovate Braden gr8 to have you here we are often talking about #innovation on #KMers |
| 4:18 pm | innovate: | Q1 - Crowdsourcing to me means opening a request to any and all comers for submissions - open innovation is slightly different - #kmers |
| 4:18 pm | bpluskowski: | It involves more than tapping into a larger K base tho -the crowd can also perform certain functions traditionally done by your org #kmers |
| 4:18 pm | VMaryAbraham: | Mary Abraham from AboveandBeyondKM.com here. Sorry to be late! #kmers |
| 4:18 pm | mneff: | @ChiefExecMom Nice. Have they opened up their strategy for open contribution? If so, share the link later if you can. #kmers |
| 4:19 pm | swanwick: | @ChiefExecMom Yes, I think #education is also a fantastic industry for crowdsourcing. So many ppl have experience with it. :) #KMers |
| 4:19 pm | JoeRaimondo: | Gulf spill crowdsoruce reference http://bit.ly/af3Iqt #kmers |
| 4:19 pm | swanwick: | {moderator} OK, Q2: What are the strengths and weaknesses/pitfalls of crowdsourcing? #KMers |
| 4:19 pm | innovate: | @swanwick - Thank you for the welcome - I can't stay the whole time, but I'll contribute what I can :-) #kmers |
| 4:19 pm | stangarfield: | Sent to 3 people: "Confirm if the topics listed below are currently popular in consulting": could get better results if crowdsourced #KMers |
| 4:19 pm | VMaryAbraham: | Q1: Crowdsourcing 4 me is frustrating. I've seen others have success w/ it, but haven't had any of my questions answered that way. #kmers |
| 4:20 pm | kcbower: | @swanwick 1. Involves opting in from my experience 2. Codifying, maybe? #KMers |
| 4:20 pm | VMaryAbraham: | Q2: Major weakness -- you need to motivate the crowd to respond! What's the best way to do that? #kmers |
| 4:21 pm | ChiefExecMom: | Q2 Risk of the mis-informed-know-it-all misinforming within the crowd. #KMers |
| 4:21 pm | swanwick: | @stangarfield How do you feel that a survey is different from crowdsourcing? When is each better to use? #KMers |
| 4:21 pm | pekadad: | @swanwick Q2: Strength = insights from many; weakness = herd mentality. #KMers |
| 4:21 pm | mneff: | @swanwick re - Q2: Not always useful. May approximate a response in insufficient detail to act. May not pull in the desired experts. #kmers |
| 4:21 pm | kcbower: | Absolutely. RT @ChiefExecMom: Q2 Risk of the mis-informed-know-it-all misinforming within the crowd. #KMers |
| 4:22 pm | innovate: | Q2 - The strength of crowdsourcing is the diversity of responses (properly executed and communicated) - #KMers |
| 4:22 pm | VMaryAbraham: | RT @pekadad: @swanwick Q2: Strength = insights from many; weakness = herd mentality. #kmers |
| 4:22 pm | mneff: | More on Q2. Outliers may get crushed prematurely when in fact they were the breaktrhough idea. #kmers |
| 4:22 pm | ChiefExecMom: | @VMaryAbraham Good question. What constitues a crowd? How big does it need to be? #KMers |
| 4:22 pm | bpluskowski: | @VMaryAbraham can you tell us more about your experiences? #kmers |
| 4:22 pm | swanwick: | @JoeRaimondo which parts of Netflix do you feel were good and which were bad? Do you have a good link? #KMers |
| 4:23 pm | kcbower: | And who. RT @ChiefExecMom: @VMaryAbraham Good question. What constitues a crowd? How big does it need to be? #KMers |
| 4:23 pm | VMaryAbraham: | Q2: Strength - it allows you to tap resources of which you may be unaware. And, they may have exactly the answer you need. #kmers |
| 4:23 pm | swanwick: | @mneff Right, crowdsourcing has all the same pitfalls as surveys with skewed respondents. Even more so if open. #KMers |
| 4:23 pm | jmcgee: | RT @mneff: More on Q2. Outliers may get crushed prematurely when in fact they were the breaktrhough idea. #kmers +1 |
| 4:23 pm | JoeRaimondo: | @swanwick WRT Netflix, I was specifically pointing to their $1 million context for crowdsorucing a better recommendation algorithm #kmers |
| 4:23 pm | bpluskowski: | Agree with the strengths posted so far - weakness would be the difficulty of appropriately incentivizing the crowd to participate #kmers |
| 4:24 pm | pekadad: | @mneff Good point. Groups tend to be harder to change opinions of then individuals. How to factor that into use of crowdsourcing? #KMers |
| 4:24 pm | VMaryAbraham: | @bpluskowski Boris, I don't have any scientific samples. Just some attempts to get info via Twitter. It's been haphazard. #kmers |
| 4:24 pm | mneff: | Q2 strengths. Get a broad input on a specific topic or need. May uncover a lot more than typical problem solving may. #kmers |
| 4:24 pm | stangarfield: | @swanwick depends on how widely you distribute the survey - if posted for broad response, then it is crowdsourcing #KMers |
| 4:24 pm | innovate: | Q2 - Weaknesses of crowdsourcing r need 4 broadcast comms 2 stimulate participation & the fact that many people frame request badly - #KMers |
| 4:24 pm | swanwick: | @JoeRaimondo Yes, I am familiar with the NFLX case study. Wondering if you had specific pros/cons to pick out. #KMers |
| 4:25 pm | jmcgee: | how do we split problems well suited to crowdsourcing (maybe netflix algorithm) from those that are not (medical diagnosis? #Kmers |
| 4:25 pm | swanwick: | Anyone have any thoughts about how to motivate end users to contribute to a crowdsourcing effort? #KMers |
| 4:25 pm | bpluskowski: | RT @ChiefExecMom: @VMaryAbraham Don't think there is a "number" -v.subjective i guess-but point is that you don't know who they are #KMers |
| 4:26 pm | swanwick: | RT @jmcgee: how to split problems suited to crowdsourcing (maybe netflix algorithm) from those not (medical diagnosis)? -> Gr8 ? #KMers |
| 4:26 pm | VMaryAbraham: | @innovate So crowdsourcing really can't be a casual thing. It needs 2 B planned & carefully executed. (So much 4 my Twitter queries). #kmers |
| 4:27 pm | JoeRaimondo: | Q2:WRT NFLX, there were a lot of concerns about IP from submitters that were unresolved and they were accused of moving the goalposts #kmers |
| 4:27 pm | stangarfield: | @innovate Agree - Bruce Karney wrote about how to better frame a request http://bit.ly/9zbQci #KMers |
| 4:27 pm | swanwick: | RT @VMaryAbraham: @innovate So crowdsourcing really cant be a casual thing. It needs 2 B planned & carefully executed. -> Very true. #KMers |
| 4:27 pm | bpluskowski: | @VMaryAbraham yes-hard to rally and incentivize a "crowd" to respond #kmers |
| 4:27 pm | VMaryAbraham: | @bpluskowski @ChiefExecMom And the "number" may vary depending on type of request. May need bigger crowd 4 tougher question. #kmers |
| 4:28 pm | bpluskowski: | @swanwick you have to come up with a win-win incentive-u get answers and prods, and you give them some value too - either $$ or other #kmers |
| 4:28 pm | 4KM: | Re: surveys & crowdsourcing @stangarfield that really links back to Mary & nature of one's networks for distribution #KMers #KMers |
| 4:28 pm | stangarfield: | @VMaryAbraham Depends on who is asking questions via Twitter - Andy McAfee gets quick answers, but you or I might not #KMers |
| 4:28 pm | infocloud: | @swanwick Q2 Downside it lessons learned and best practices are often lost. Experience can get lost in the crowd. #KMers |
| 4:29 pm | VMaryAbraham: | @swanwick Motivating endusers? Aside from the Netflix prize money, aren't we relying on philanthropy/curiosity? #kmers |
| 4:29 pm | innovate: | Sorry, I have to run, but I enjoyed my brief chat with #kmers |
| 4:29 pm | infocloud: | @swanwick Q2 Strength is potential breadth of ideas #KMers |
| 4:29 pm | bpluskowski: | @innovate the bad framing isn't restricted just to crwdsourcing - endemic across most innovation efforts that fail too in my exp #kmers |
| 4:30 pm | innovate: | @bpluskowski - Sorry I have to run, but value could also be creating an outlet for people's passions, it doesn't have to be $$$ #kmers |
| 4:30 pm | swanwick: | @VMaryAbraham Well, if the ideas are going to make something better that the contributors care about, that is motivation, no? #KMers |
| 4:30 pm | VMaryAbraham: | @stangarfield That's the sad truth! (Although I bet you'd get answers too, Stan.) Is it fame? Size of network? #kmers |
| 4:30 pm | klowey22: | i'm wondering what the tipping point for successful crowdsourcing is... how many people need to be available to respond? #KMers |
| 4:30 pm | kcbower: | @VMaryAbraham: @swanwick And we circle back to opting in problem. #KMers |
| 4:31 pm | mneff: | In running ideation events, you need 2 identify the target audience and focus the topic on something of interest to garner attention. #kmers |
| 4:31 pm | 4KM: | RT @bpluskowski Value could also be creating an outlet for people's passions, it doesn't have to be $$$ #kmers |
| 4:31 pm | VMaryAbraham: | @infocloud The potential breadth of ideas depends heavily on the diversity of the crowd. #kmers |
| 4:31 pm | gebhardtr: | @swanwick $$. Somehow make it a weighted prize depending on outcome (a wager) and you remove a risk of herd mentality as well #KMers |
| 5:03 pm | VMaryAbraham: | @swanwick @mneff Or it could be mob rule. #kmers |
| 5:04 pm | infocloud: | @VMaryAbraham yes, understanding the types of solutions and needs is essential up front. Who will review & decide is difficult part #KMers |
| 5:04 pm | ChiefExecMom: | @swanwick Another great one and happily no tech issues this week! Thanks for moderating #KMers |
| 5:04 pm | kcbower: | @swanwick Thanks for moderating! Fantastic discussion. #KMers |
| 5:04 pm | mneff: | @swanwick Perhaps. But it could also lead to a raft of new jobs for people doing things people id as needed. #kmers |
| 5:04 pm | kcbower: | Thank you @VMaryAbraham @swanwick @bpluskowski @mneff @ChiefExecMom @4KM & all #KMers -these chats are helpful, gr8 for my learning! #KMers |
| 5:04 pm | VMaryAbraham: | @swanwick Thanks for a great chat, Rob and crowd! And, thanks to Tweetchat for not failing today. #kmers |
| 5:05 pm | bpluskowski: | @kcbower happy to be of some use :) (oooh and thanks for the recognition there :p ) #kmers |
| 5:05 pm | mneff: | @VMaryAbraham You would think so but maybe not. I would like 2 see what is needed and then figure out how to crowdsource dlvy. #kmers |
| 5:06 pm | bpluskowski: | Got to head out all - many thanks for an interesting chat! #kmers |
| 5:06 pm | VMaryAbraham: | @bpluskowski She found the perfect incentive for you! ;-) #kmers |
| 5:07 pm | VMaryAbraham: | @mneff Sounds great -- and deserving of a further convo. #kmers |
| 5:07 pm | kcbower: | Right on - laughing now. RT @VMaryAbraham: @bpluskowski She found the perfect incentive for you! ;-) #KMers |
| 5:07 pm | mneff: | Need to jump too. Thanks for getting my head spinning again. Wonderful chat all. #kmers |
| 5:07 pm | bpluskowski: | @VMaryAbraham yeah - I'm a sucker for recognition :p #kmers |
| 5:08 pm | stangarfield: | Another good book is The Wisdom of Crowds http://www.randomhouse.com/features/wisdomofcrowds/ #KMers |
| 5:12 pm | TwapperKeeperEX: | : @swanwick your TwapperKeeper hashtag archive #kmers is ready for download at http://export.twapperkeeper.com/kmers-4bf2ca07ae114.tar |
| 5:18 pm | wittlock: | RT @4KM: RT @VMaryAbraham @kcbower It's all opinion -- even the so-called facts! #kmers <or it's all facts, even the opinions |
| 5:26 pm | ideasurge: | Interesting convo on #kmers going on right now around crowdsourcing. |
| 5:27 pm | ideasurge: | Interesting article on why "crowdsourcing" marketing/branding may not work very well http://is.gd/ceSgI #kmers |
| 5:28 pm | hlane: | Sorry to join in at the tail end. Just found out about this. #kmers |
| 5:40 pm | 80218chat: | RT @ideasurge: Interesting article on why "crowdsourcing" marketing/branding may not work very well http://is.gd/ceSgI #kmers |
| 5:40 pm | 80218chat: | RT @ideasurge: Interesting convo on #kmers going on right now around crowdsourcing. |
| 5:42 pm | kcbower: | Q's to #KMers: any insights re: assessing KM culture at 10-person org? Also seeking tools re: teaching #PKM if any exist. Thx in advance!! |
| 5:57 pm | danlabelle: | RT @ideasurge Interesting article on why "crowdsourcing" marketing/branding may not work very well http://is.gd/ceSgI #kmers |
| 6:08 pm | TwapperKeeperEX: | : @swanwick your TwapperKeeper hashtag archive #kmers is ready for download at http://export.twapperkeeper.com/kmers-4bf2d7507148e.tar |
| 6:35 pm | 80218chat: | RT @ideasurge: Interesting article on why "crowdsourcing" marketing/branding may not work very well http://is.gd/ceSgI #kmers |
| 7:19 pm | swanwick: | @bubbleideas #KMers is every Tuesday at 12pm ET. Sorry you missed it. |
| 7:26 pm | 4KM: | @VMaryAbraham: Re: shift in identity in 140! Believe pluralism (or lack thereof) is at core of some fields & ways of being #kmers 1/2 |
| 9:34 pm | KRMacNeill: | Attended my first #KMers event moderated by @swanwick on Crowdsourcing. Interesting, fast-paced chat and unique community platform. #Privacy |
| 9:44 pm | ithorpe: | Very sorry to have missed today's #KMers chat on crowdsourcing moderated by @swanwick very interested in applying 2 development programmes |
| 11:48 pm | leonardkish: | How to Build a Culture of Innovation From the Inside Out http://ow.ly/1MPMf #innovation #hcsm #kmers #innochat |
| 11:49 pm | srginfotech: | RT @leonardkish: How to Build a Culture of Innovation From the Inside Out http://ow.ly/1MPMf #innovation #hcsm #kmers #innochat |
| 11:51 pm | mgusek555: | RT @leonardkish: How to Build a Culture of Innovation From the Inside Out http://ow.ly/1MPMf #innovation #hcsm #kmers #innochat |
| 11:51 pm | knowledgetank: | What Yahoo!'s purchase of Associated Content means for the crowdsourced (crap?) content industry http://bit.ly/aWfbVf #KM #KMers |
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