Transcript - Corporate Storytelling and KM

5:07 pm BarbaraFillip: In small steps, he takes a giant leap Storyteller?s play explores NASA?s history |http://bit.ly/hjJl9U #NASA #Storytelling #KMers
5:08 pm swanwick: Anybody here want to take the reigns on moderating if @Alheri not here in a few mins? #KMers
5:08 pm paularobeson: @swanwick Howdie. #KMers
5:09 pm Alheri: #KMers In the interest of storytelling - I got too involved offline and lost track of time! Apologies all. May we continue?
5:10 pm swanwick: I am Rob Swanwick. Working within an education startup at the moment. Also a few startups of my own. Founder of #KMers
5:10 pm swanwick: @Alheri Fantastic. Great to have you here. Your show. Take it away. #KMers
5:10 pm ananeves: RT @ananeves: RT @swanwick: Pls RT to invite your followers to join us for a live twitter chat about Corporate Storytelling. 12pm ET. #KMers << it's now!
5:10 pm ananeves: RT @ananeves: RT @swanwick: Pls RT to invite your followers to join us for a live twitter chat about Corporate Storytelling. 12pm ET. #KMers << it's now!
5:11 pm Alheri: @swanwick #KMers thankls for holding the fort.
5:11 pm gaurisalokhe: RT @swanwick: Pls RT to invite your followers to join us for a live twitter chat about Corporate Storytelling. 12pm ET. #KMers << it's now!
5:11 pm BarbaraFillip: Tell Us Your Story: Cultivating an Organizational Storytelling Culture at JPL | http://bit.ly/eKzfOC | #NASA #KMers #Storytelling
5:12 pm temenke: RT @swanwick: Pls RT to invite your followers to join us for a live twitter chat about Corporate Storytelling. 12pm ET. #KMers
5:12 pm ithorpe: RT @swanwick Pls RT to invite your followers to join us for a live twitter chat about Corporate Storytelling. 12pm ET #KMers << now! #KMers
5:12 pm swanwick: @Alheri Do you want to start us out with a question? #KMers
5:13 pm Alheri: Can we start by reflecting whether Corporate Storytelling and KM link works? Where have you seen it? #KMers
5:13 pm jmcgee: Jim McGee here today from Chicago awaiting a blizzard tonight. Currently working on crossing high-perf teams and social networks #kmers
5:13 pm ithorpe: Just joining the #KMers chat on corporate story telling. Working on KM in UNICEF #KMers
5:13 pm swanwick: Q1: I have seen storytelling work well in after action reviews #KMers
5:14 pm swanwick: Ian and Jim, good to see you guys. #KMers
5:14 pm Alheri: Can we hear some specifics re Org.Storytelling and KM from @BarbaraFillip #KMers
5:14 pm jeffhester: Greetings, @Alheri! Jeff Hester here from southern California. No blizzards. Just sunshine. #KMers
5:15 pm Alheri: Robert, Ian and Jim -welcome. Let me know what you want to get out from this session #KMers
5:15 pm temenke: Corporate story telling I've seen has occured either by professional video taping or at corproate events and captured on camera. #KMers
5:15 pm swanwick: The hardest part is to find time amongst the urgent to focus on the important. Storytelling is rarely considered urgent #KMers
5:15 pm jeffhester: At Fluor we've been very successful with storytelling, but our definition may be different from others. #KMers
5:15 pm jmcgee: "Walk me through the story" is an excellent way to help people get past vague generalizations to relevant/telling detail in AARs #kmers
5:15 pm Alheri: Jeff, welcome - and no rain or snow here either. Cloudy but quite nice at 8C #KMers
5:16 pm swanwick: @Alheri Tidbits of knowledge from people are great, but I also love links to related content so I can read more later #KMers
5:16 pm BarbaraFillip: In various NASA programs, storytelling is a core element of the KM approach, especially for knowledge transfer to younger generation. #KMers
5:16 pm gaurisalokhe: RT @jmcgee: "Walk me through the story" is an excellent way to help people get to relevant/telling detail in AARs #kmers
5:16 pm rsamii: @swanwick I wish ppl would stop doing ppts and actually tell a story. Has anyone been successful in doing so? #KMers
5:17 pm ithorpe: @alheri just listening in. We are interested in exploring story telling to support knowledge sharing but just starting out. #KMers
5:17 pm gaurisalokhe: @rsamii good point, maybe along with training people on PPTs HR/KM units should also train on storytelling? #KMers
5:17 pm temenke: Having people tell success stories as small case studies can work. #KMers
5:17 pm swanwick: @rsamii Pro speakers are great at this. When they use ppt it is usually just a series of photos meant more for mood than content #KMers
5:17 pm BarbaraFillip: I'll pepper the conversation with links to NASA resources on storytelling. :) #KMers
5:18 pm Alheri: Tom, Roxanna and Barbara welcome. Interesting observations re storytelling. "Walk me through the story' and AARs are very powerful #KMers
5:18 pm Vivisimo_Inc: I like this approach RT @temenke: Having people tell success stories as small case studies can work. #kmers
5:18 pm swanwick: @temenke Have you found that anyone takes time out to listen to those stories? #KMers
5:18 pm jmcgee: I don't think people need training on storytelling, they need permission - we're all storytellers, some better than others #kmers
5:18 pm rsamii: @gaurisalokhe We can train them in storytelling, but this does not necessarily means loosing the bad habit of doing ppts :( #KMers
5:18 pm BarbaraFillip: @temenke We use case studies (small and not so small) as "stories" to enhance learning in training and workshops. Link to follow. #KMers
5:19 pm gaurisalokhe: @jmcgee what i mean is more like tips, i think people hide behind ppts, tips and tricks on storytelling might help? #kmers
5:19 pm swanwick: @jmcgee Finding a teller is usually not the problem. Finding an audience that feels it is the most valuable use of their time can be #KMers
5:19 pm jmcgee: My brother-in-law used to award a bottle of champagne for the worst customer encounter of the week story to his team #kmers
5:20 pm rsamii: I believe that self-confident + knowledgeable ppl embrace storytelling b/c they know their stuff and have enough "nuggets" to share #kmers
5:20 pm BarbaraFillip: NASA's Masters Forums: Storytelling http://bit.ly/i6rbfG | #NASA #KMers #Storytelling
5:20 pm swanwick: @BarbaraFillip I can see that. So you already have a "captive" audience and then using storytelling for quality knowledge transfer. #KMers
5:20 pm ithorpe: Q. do you need some kind of format or method for storytelling? Isn't "tell me a story" leaving things a bit to chance? #KMers
5:20 pm BarbaraFillip: NASA/OCKO Case Studies (multiple collections): http://bit.ly/ijtWMM #KMers #NASA #Storytelling
5:21 pm liz_with_hat: @temenke agree - we introduced stories of recent cases at department meetings, hugely popular #kmers
5:21 pm Alheri: I agree that there is no need for teaching how to tell stories -there has to be a culture + trust to encourage them #KMers
5:21 pm gaurisalokhe: @liz_with_hat @rsamii i think when used well, they do work too. if the storyteller is not skilled, its easy to zoom out! #kmers
5:21 pm jmcgee: RT @abbielundberg: @jmcgee I also like "let's unpack that" - signifies there's a lot there to work with - a good tip Thx Abbie #kmers
5:21 pm temenke: The sharing of Best Demonstrated Practices, where someone who had a postive experience helping a client tells how they did it. #KMers
5:21 pm rsamii: @ithorpe a fairytale has a format, a beginning, tension, resolution and happy ending. What would be development storytelling format? #KMers
5:22 pm swanwick: @ithorpe Here is a storytelling structure that I heard at a conference once: http://bit.ly/4CJo8W #KMers
5:24 pm BarbaraFillip: Whether stories or case studies, it helps to think of a focus or learning point ahead of time (from a Knowledge Transfer perspective) #KMers
5:24 pm ithorpe: @alheri if there is no need for teaching does this mean we only need to listen to those that are naturally good at telling stories? #KMers
5:24 pm Alheri: Welcome to Gauri and Abbie. Can anyone move us on to the link with KM? Who has seen knowledge sharing as storytelling work? #KMers
5:25 pm rsamii: @BarbaraFillip absolutely right and by focusing on the learning point, you'll keep focus! #KMers
5:25 pm ithorpe: @swanwick thanks for the link #KMers
5:25 pm jmcgee: If you want to become a better storyteller, I'd suggest finding other good storytellers to read, listen to, and copy #kmers
5:25 pm jmcgee: RT @jmcgee: If you want to become a better storyteller, I'd suggest finding other good storytellers to read, listen to, and copy #kmers
5:25 pm jeffhester: At Fluor, our storytelling centers around success stories, often initially collected via online forums. #KMers
5:26 pm Alheri: @ithorpe I would say it is more a question of practice and listening rather than teaching- @swanwick link #KMers
5:26 pm paularobeson: @jmcgee Specific story teller suggestions? #KMers
5:26 pm swanwick: @jmcgee I like the golden age of radio shows on NPR for storytelling. More engaging than TV. :) eg. Johnny Dollar. #KMers
5:26 pm ithorpe: When we did a branding exercise in house we said that corporate comms should follow issue-action-impact structure. Works for stories? #KMers
5:27 pm BarbaraFillip: @Alheri Our case studies are decision-making cases. They tell you the story until a point where you have to think through a decision #KMers
5:27 pm Alheri: @jeffhester interesting point, thanks. @paularobertson I suggest @stevedenning formerly of World Bank #KMers
5:28 pm swanwick: Should storytelling always be actionable? #KMers
5:28 pm Alheri: At the time of BankOne heyday one of their biggest strengths was storytelling linked to management control system #KMers
5:29 pm jmcgee: . @paularobeson storytellers I like - Heinlein, Clarke, Stross, kipling, RL Stevenson, Ludlum - your favorite page turners #KMers
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5:29 pm paularobeson: Suggestions for building that storytelling culture from the "bottom" up? Hints for helping others tell stories? #KMers
5:29 pm Alheri: @barbaraFillip thanks. @swanwick I think stories need to engage listeners so they can relate to them and see where they might apply #KMers
5:30 pm BarbaraFillip: @swanwick Stories must make you think or feel something new. Actionable? Not essential. #KMers
5:31 pm rsamii: AGree. Smthg in it 4 youhttp://bit.ly/5Ekw7u for more #kmers
5:42 pm Alheri: @swanwick @alheri thanks for being here and sorry for starting later than advertised. Thanks for your valuable contribution #KMers
5:42 pm paularobeson: Often we are trying to promote KM and storytelling in orgs where culture does not exist - hence fear etc #KMers
5:42 pm BarbaraFillip: Majority of NASA case studies r of things that went wrong. More difficult 2 write success stories, though there r plenty obviously. #KMers
5:42 pm gaurisalokhe: RT @paularobeson: Often we are trying to promote KM and storytelling in orgs where culture does not exist - hence fear etc #KMers
5:43 pm Alheri: @temenke @Alheri like the definition - premier technique! #KMers
5:43 pm viewfromthecave: Would love to know this too RT @ithorpe: Does anyone have any good practices on how to foster storytelling in an organization? #KMers
5:43 pm jmcgee: . @gaurisalokhe I think we learn more from good failure stories than success stories #KMers
5:43 pm Alheri: @paularobeson what do you see as minimum requirements for KM and storytelling to become part of culture? #KMers
5:44 pm gaurisalokhe: @paularobeson anyone has some good examples of how they brought the technique into org's culture? #KMers
5:44 pm temenke: I believe people love to tell their story. They just may not believe others are interested. How we flush out stories is the challenge #KMers
5:44 pm paularobeson: willingness to share failure also goes back to a safe knowledge sharing learning org #KMers
5:44 pm roopher: @viewfromthecave Check out http://bit.ly/fylQfK as a place to start collecting stories. #kmers #nasaappel #KM
5:44 pm gaurisalokhe: @jmcgee in some orgs though, failure stories are hard to get by!? #KMers
5:44 pm BarbaraFillip: NASA APPEL Case Studies |http://bit.ly/fEHcqk | #NASA #Storytelling #KMers
5:45 pm temenke: @jmcgee I like this thought. It is a little tougher to get people to share failures. #KMers
5:45 pm Alheri: Tom welcome and great question about fostering storytelling. May I suggest Steve Denning's book on the subject. #KMers
5:46 pm temenke: An President I worked under in a turn-around gained more respect and support by sharing failure stories than you can imagine. #KMers
5:46 pm lizgloyn: Do people find others open up with their stories, of failure or success, if you tell your story first? #KMers
5:46 pm gaurisalokhe: yes org culture/trust are key RT @paularobeson: willingness to share failure also goes back to a safe knowledge sharing learning org #KMers
5:46 pm rsamii: @swanwick absolutely, so it is a chicken and egg situation #KMers
5:46 pm temenke: He had immediate trust and credibility #KMers
5:46 pm paularobeson: @Alheri I'm in public health. Learning org culture not always there. I work bottom up, top down. No 1 approach works in all settings #KMers
5:46 pm BarbaraFillip: I've found NASA and int'l dev't world to be at opposite ends of the spectrum in terms of handling failure (having worked in both). #KMers
5:47 pm Alheri: Org.culture determines how failure related stories are received and shared- in BankOne they were at a premium #KMers
5:47 pm rsamii: @jmcgee absolutely, but the challenge is get organizations share their failure stories as opposed to putting them under the rug #KMers
5:47 pm temenke: @Alheri Thanks for the suggestion. #KMers
5:47 pm liz_with_hat: @temenke I asked ppl who among their colleagues they thought had a good (success) story to tell, then invited that person to spk #kmers
5:48 pm paularobeson: I am interested in storytelling to help create that culture and promote use of evidence in decision making #KMers
5:48 pm jmcgee: I find willingness to discuss failure is an excellent diagnostic of organizational health #kmers
5:48 pm Alheri: @paularobeson I agree re health orgs- same in UK. Perhaps start with successes. See if some senior docs and mngrs will take part #KMers
5:49 pm jeffhester: We ask people to share their stories, both informally and formally. The best are rewritten and retold, and the people recognized. #KMers
5:49 pm rsamii: @paularobeson story telling fostering sound decision making --> that is a good one! #KMers
5:50 pm liz_with_hat: @temenke ppl who wdn't think to tell whole grp often told 1-2 friends, & ppl who wdn't put selves fwd often happy to rec a friend #kmers
5:50 pm jeffhester: Some do it for the opportunity to leave a legacy. Some do it for recognition. Some simply do it because we ask. #KMers
5:50 pm BarbaraFillip: A tangent: Failure in int'l devt vs. NASA. http://barbarafillip.blogspot.com/2009/07/defining-success-and-failure-m... #KMers
5:50 pm temenke: @liz_with_hat A great way to insent people by letting the share with their peers. #KMers
5:50 pm Alheri: @liz_with_hat @temenke Great idea. @jmcgee excellent measure. @jeffhester sound advice #KMers
5:50 pm Alheri: Can I ask about KM link to storytelling experiences here? Informal vs formal? #KMers
5:51 pm paularobeson: we solicit positive user stories from ph orgs. All have great stories to tell but need help to share them effectively. How do I help? #KMers
5:51 pm Alheri: @jeffhester interesting point re motivations #KMers
5:52 pm temenke: Wouldn't capture of the story almost need to be in a formal situation? #KMers
5:52 pm paularobeson: Both! One or other in different settings RT @Alheri: Can I ask about KM link to storytelling experiences here? Informal vs formal? #KMers
5:52 pm temenke: The repeating can be at the cooler, but any archive would need to be formal. #KMers
5:53 pm Alheri: @paularobeson I suggest you look at Steve Denning's book - can't remember title immediately but includes 'squirel' -has structures #KMers
5:53 pm jeffhester: @Alheri Stories are collected by our knowledge communities, informally via discussion forums & formally via "success story" form. #KMers
5:54 pm liz_with_hat: RT @lizgloyn: Do people find others open up with their stories, of failure or success, if you tell your story first? #KMers
5:54 pm Alheri: @temenke Interesting point- 'capture' happens also through repeated telling which is informal #KMers
5:54 pm paularobeson: Does it have to be archived esp if shared broadly. RT @temenke: The repeating can be at cooler, but any archive needs 2 be formal. #KMers
5:54 pm liz_with_hat: @lizgloyn may depend on position in org - boss doing it will probably have an effect, more junior person not, if still afraid of boss #kmers
5:55 pm jeffhester: We also have an annual contest where we recognize the best stories from the past 12 months. #KMers
5:55 pm temenke: At Nielsen we had Art Jr. tell stories at internal events. As he aged we put those stories to tape. Now shown to new hires. #KMers
5:55 pm Alheri: @liz_with_hat @lizgloyn I found that reciprocity tends to work -not immediately and not necessarily in large groups #KMers
5:55 pm Alheri: RT @jeffhester: We also have an annual contest where we recognize the best stories from the past 12 months. -Great practice #KMers
5:56 pm temenke: @Alheri @jeffhester Love this idea. #KMers
5:56 pm Alheri: @temenke That is great -it recognises the history and also the people who made the company #KMers
5:56 pm jeffhester: The winners select a local charity to receive a donation in their name. #KMers
5:56 pm paularobeson: Often start by sharing with me in indiv or in sm grp. Relationship needed first.RT @lizgloyn: Do others share stories, if U go 1st #KMers
5:57 pm Alheri: In the data oriented organisations, storytelling as a label may be a turn-off. May be start with 'example' #KMers
5:58 pm paularobeson: what guidance do you provide RT @jeffhester: we have an annual contest for stories from previous year #KMers
5:58 pm Alheri: RT @jeffhester: The winners select a local charity to receive a donation in their name. -Even better!!! #KMers
5:59 pm jeffhester: @paularobeson We have published guidelines, then an internal review by the core KM team, with winners selected by C-level exec panel. #KMers
6:00 pm Alheri: For the conclusion -can I ask you individually to just note what was your main take from the session. Tx #KMers
6:00 pm ithorpe: I'm getting lots of responses to my storytelling tweets without the chat hashtag - will retweet some of them #KMers
6:00 pm paularobeson: @jeffhester willing to share guidelines? #KMers
6:00 pm temenke: I can tell you that when looking for success stories and willing to pay a prize to the best 3 only 1 was submitted. Dept. Size: 800 #KMers
6:00 pm Alheri: @jeffhester @paularobeson Great to have acceptance and visibility from the top #KMers
6:01 pm Alheri: @ithorpe please do. tx #KMers
6:01 pm gaurisalokhe: @jeffhester are the guidelines on public? got a link? #KMers
6:01 pm ithorpe: RT @rkrystalli You should check out @Loudmind work with @mercycorps staff in Iraq recently. Love their focus on stories. #KMers
6:01 pm Alheri: @temenke Wow and Wow! Any reasons you can guess? Fear, disinterest... #KMers
6:02 pm jeffhester: The guidelines are not public, but I'll check to see if I can share. #KMers
6:02 pm liz_with_hat: @ithorpe thanks! too easy to forget the tag in the flow of the conversation. #kmers
6:03 pm ithorpe: RT @umwiza you definitely have 2 convince them of their personal benefit. Getting 1 brave, excellent storyteller 2 set example helps #KMers
6:03 pm rsamii: @Alheri storytelling and decision making can be two sides of the same coin. Former can help make better decisions #KMers
6:03 pm Alheri: RT @jeffhester: The guidelines are not public, but Ill check to see if I can share. _thank you Jeff! #KMers
6:03 pm temenke: @Alheri possibly work load and commission driven in usage of time. #KMers
6:04 pm Alheri: @rsamii @Alheri Agree- and it makes decision making much more 'human' as opposed to mechanistic #KMers
6:04 pm ithorpe: RT @NandiniOoman onus isn't jst on orgs but also us as lrning commty 2 address failures & replicate success rather than jst latter #KMers
6:04 pm paularobeson: @liz_with_hat @ithorpe if you use tweetchat http://www.kmers.org/chat tg gets added automatically. learned that yesterday myself. #KMers
6:04 pm Alheri: @temenke @Alheri So, value of storytelling not seen as high in the organisation -does not come from the top #KMers
6:05 pm ithorpe: @paularobeson @liz_with_hat yes, but some of my followers started contributing without realizing they were in a chat! #KMers
6:05 pm Alheri: RT @paularobeson: @liz_with_hat @ithorpe if you use tweetchat http://www.kmers.org/chat tg gets added automatically. #KMers
6:05 pm ithorpe: RT @gquaggiotto This might be useful http://bit.ly/dRdaPp Sparknow in the UK have lots of experience in this area #KMers
6:05 pm temenke: @Alheri That was out take-away. The top sponsored, but value was still seen as low. #KMers
6:06 pm paularobeson: My take home - encouraging storytelling for KM & EIDM more complicated than 1st thought (often the case). I've lots more to learn. #KMers
6:06 pm Alheri: @Alheri @paularobeson @liz_with_hat @ithorpe Great to have followers chip in! #KMers
6:06 pm liz_with_hat: @paularobeson @ithorpe oh, very cool, thanks! #KMers
6:07 pm Alheri: RT @ithorpe: RT @gquaggiotto This might be useful http://bit.ly/dRdaPp Sparknow in UK have lots of experience in this area- Agree #KMers
6:07 pm ithorpe: RT @Nandinioomman wld help build culture of sharing & lrning w/out risk of being attacked for honesty abt what works & what doesn't! #KMers
6:07 pm jeffhester: I will share a link with our guidelines as a comment to the chat announcement, and tweet to #KMers
6:07 pm temenke: I was glad to see that some organizations have enough success to have a top 12. Very encouraging #KMers
6:08 pm Alheri: My take-out: if storytelling is to be useful it must be seen as valuable and supported as a decision making aid #KMers
6:09 pm Alheri: @jeffhester many thanks in advance Jeff! #KMers
6:09 pm temenke: @jeffhester Thanks Jeff. I'm anxious to see your document. #KMers
6:09 pm liz_with_hat: my takeaway is @lizgloyn's idea about following up what people are implementing from the stories #KMers