external

kommrad

Ultimately, your company's services and products are the sum of its organizational knowledge. To relay it to current and prospective clients, external communications should be considered in your KM program.

Q1: How do you communicate your knowledge products and services to clients besides official "marketing"?

Q2: Does your company have a KM process in place for communications? How is it being done?

Q3: How does your team provide input in information and communication campaigns?

Q4: How does your company or team respond to feedback from external communications?

Q5: Anything else you'd like to share on the role of external communications in knowledge transfer?

jeffhester

Traditionally, knowledge management initiatives have focused on sharing, collaborating and connecting inside the enterprise. This is the right place to start, but our colleagues, partners, clients, suppliers and even competitors also have knowledge and expertise that we can use. Can KM grow beyond the boundaries of the enterprise to include their participation? 

Regulatory and security issues aside, expanding KM beyond the boundaries of the enterprise holds bright promise. In this week's Tweetchat, we'll explore the potential advantages and obstacles of extra-enterprise knowledge management, and share strategies for pushing KM's boundaries "beyond the firewall." 

• How does extra-enterprise KM strengthen (or compromise) our competitive advantage?
• What can we do to establish and distinguish credibility among internal and external participants?
• When and where do we engage people outside our organizations?