behaviors

stangarfield

Many knowledge management programs and social media initiatives begin as grass roots efforts or skunk works projects, gaining users from the ground up. Others are launched by top executives through formal communications imploring members of the organization to participate. The most successful implementations combine both of these methods, while adding one more: the executives and their staffs not only communicate about the initiative, they actually participate themselves in a visible manner.

During this chat we'll examine this premise, and share experiences around it.